Sleepiest, an app offering bedtime stories, lullabies, meditations, and soothing sounds, partnered with Vaimolix to optimize its App Store presence and drive user growth. Despite its established visibility from Apple’s Today tab features, Sleepiest aimed to further enhance its organic search performance. Vaimolix was engaged to help unlock this potential.

 

Metadata Optimization

 

Vaimolix began by analyzing Sleepiest’s historical keyword data, external marketing efforts, and the competitive landscape within the sleep and relaxation app market. Using its advanced DATACUBE platform, Vaimolix identified key search terms and trends relevant to Sleepiest’s core features and user interests.

The optimization strategy involved updating Sleepiest’s title, subtitle, keyword bank, and app description to target high-volume and highly relevant keywords. The result was a notable 95% increase in keyword visibility, with a 13.5% rise in organic impressions within just 90 days.

 

Conversion Optimization

 

With a solid foundation in organic search, Vaimolix turned its attention to improving conversion rates. Leveraging insights from DATACUBE, Vaimolix examined competitor strategies in the health and meditation app sectors to identify effective creative elements and design trends.

 

Vaimolix updated Sleepiest’s screenshots and app store visuals to emphasize key features, highlight credibility, and showcase additional app content. Utilizing its Splitcube A/B testing technology, Vaimolix conducted multi-variant testing to determine which creative assets resonated best with Sleepiest’s target audience.

 

Creative Optimization Results

 

The updated creative assets led to a significant 24.6% increase in conversion rates, resulting in a 26.6% growth in organic app units. The new design elements successfully captured user interest and drove higher engagement.

 

Impact

 

The comprehensive ASO approach from Vaimolix delivered impressive results for Sleepiest. Keyword visibility surged by 95%, organic impressions increased by 13.5%, and app units grew by 26.6%. The overall conversion rate improved by 24.6%, underscoring the effectiveness of Vaimolix’s optimization strategies.

 

Vaimolix’s expertise in ASO and creative testing played a crucial role in enhancing Sleepiest’s app performance, leading to substantial growth and continued success in the competitive app market.