Qinhuangdao Tengchuang Applied Glass Technology Co., LTD. (hereinafter referred to as "Tengchuang Glass") officially launched the Chinese domain name "Tengchuang" in December 2024. Mall ", synchronous registration "China Tengchuang. Mall "" Tengchuang. Website" "China Tengchuang. Url "" Electric melting kiln. Web address and other series of domain names, to achieve the deep binding of trademarks and network identifiers. This strategic initiative not only strengthens the brand intellectual property protection system, but also grabs the user's mind through the localized digital entrance, setting a benchmark for the collaborative development of "technology + brand + digitalization" for the glass deep processing industry.

First, trademark and domain name collaboration: building digital brand equity

Brand identity unity upgrade

"Tengchuang. Mall" is highly consistent with the company's registered trademark, forming the unity of online and offline brand cognition, and users can directly access the company's official website through the Chinese domain name, reducing memory costs and improving conversion efficiency. The mother tongue advantage of Chinese domain names accurately reaches domestic user groups, especially in the middle-aged and elderly and sinking markets to achieve barrier-free access and deepen local market penetration.

Take advantage of scarce resources

As an early arranger of the ".city "domain name, Tengchuang Glass through the" Tengchuang. Mall "" China Tengchuang. "Mall" and other combination registration, lock the exclusive entrance resources of e-commerce channels, prevent industry competitors from imitating, and form differentiated competition barriers.

Intellectual property moat: Three-dimensional defense from trademarks to domain names

The intellectual property system was expanded

On the basis of having 16 trademarks and 4 patents, Tengchuang Glass has incorporated the Chinese domain name into the category of brand protection, covering "electric melting kiln." Core product keywords such as "website" prevent phishing and brand name abuse risks.

Double guarantee of law and technology

Through the ICANN certification qualification of ".mall "and".website "domain names, combined with trademark registration information, the evidence chain of brand rights protection is built to provide legal support for domain name dispute arbitration.

3. Full scenario application: from traffic inlet to service growth engine

E-commerce channel accurate diversion

"Tengchuang. Mall" directly points to the enterprise online mall, ADAPTS to the B2B trading scene of glass deep processing equipment, electric melting kiln and other products, and shortens the customer decision-making path. Combined with "China Tengchuang. "Mall" domain name, to achieve customized marketing in the regional market, for example, customers in North China can obtain localized service solutions through the regional exclusive entrance.

Technology brand value externalization

Through the product keyword domain name such as "electric melting kiln. Website", the technical advantage is transformed into brand cognitive assets, and users can directly reach the technical display page when searching for product keywords, strengthening the industry authority image.

Fourth, industry inspiration: manufacturing digital transformation path innovation

Tengchuang Glass was founded in 2002, deep research and development of glass electric melting kiln, laminators and other equipment, the domain name strategy and its "technology driven" positioning is highly coordinated. The application of Chinese domain names not only improves the efficiency of brand communication, but also explores a replicable path of digital transformation for the traditional manufacturing industry through the trinity layout of "brand - technology - channel".

From "Teng Chuang. Mall" to "electric melting kiln." ", Tengchuang Glass to Chinese domain name to reconstruct the brand moat, highlighting the full chain of competitive thinking from physical technology to digital assets. This practice confirms the multi-dimensional value of Chinese domain names in user experience optimization, intellectual property protection and business scenario innovation, and provides a "soft and hard combination" model for brand upgrading for manufacturing enterprises.